The Logic of Your Google Rankings 🤔
Is there any logic behind why a few of your articles outperform others in Google…or is all of it simply random?
I feel all of us inherently know that Google has some complicated logic behind its algorithms.
As bloggers and area of interest web site creators, it turns into our job to attempt to higher perceive this logic and do extra of what’s working.
Just lately, I shared certainly one of my methods (“Observe Google’s Lead”) for scaling content material and getting extra site visitors from Google.
At this time, I wish to share 3 further methods that I’ve used to realize large development on my web site over the previous yr and a half.
I am additionally excited to share that I JUST opened the doorways to my new WordPress plugin, Rank Logic!
Rank Logic is a strong search engine optimization instrument that can make it quicker and simpler to implement the three methods I am sharing beneath.
In the event you resolve to start out utilizing Rank Logic, throughout this “launch week” I am providing it on the LOWEST worth it should EVER be.
Go forward and see what Rank Logic is all about proper right here.
Technique 1: Group Articles for Higher Evaluation
Are you aware in case your articles this yr are performing higher than your articles final yr?
Are your new methods working?
One highly effective technique that I began about 2 years in the past was to “group” articles in Google Analytics in order that I might higher observe their efficiency.
For instance, the screenshot beneath ONLY reveals site visitors to articles that had been printed in 2022.
This was HUGE final yr in serving to actually decide if my content material price range was paying off.
Had been my new articles rating and the way a lot site visitors had been they bringing in?
Creating this tradition report in Google Analytics was extraordinarily time-consuming. And fairly frankly, I do not know if that is even doable to do with Google Analytics 4 (boo GA4!).
Since UA goes away any day now, this outdated manner of monitoring my articles by date can also be going away.
Nonetheless, with Rank Logic it is now simpler than ever to group articles by date, technique, and even writer!
With the ability to see all of your articles on a single site visitors graph that had been written earlier than, after, or throughout a sure date vary is HUGE!
As well as, Rank Logic offers you a fast option to see how the entire articles written by a single writer are performing (simply click on the writer and BOOM, you’ll be able to see all of the site visitors generated by that single writer).
This will rapidly inform you if it is time to fireplace an writer…or give a specific writer extra article subjects to write down if they’re outperforming.
Lastly, it’s also possible to group all of your articles in a customized venture. For instance, I am presently monitoring how all of my AI-generated articles are performing.
Natural Site visitors to My AI-Assisted Articles…Trending Up!
Are they bringing in site visitors? Is it definitely worth the funding?
You’ll be able to utterly customise what group of articles you wish to observe and analyze through the use of tasks in Rank Logic.
Now, you’ll be able to actually do all of this manually by trying up every article one after the other in Google Search Console or Google Analytics.
However that might get fairly time-consuming…
Technique 2: Monitor Key phrases and Discover Hidden Gems…
Monitoring key phrase rating modifications is a technique as outdated as search engine optimization.
You should utilize all types of instruments to trace your key phrase rankings to higher analyze what’s working.
I extremely advocate that you simply preserve tabs in your key phrase rankings.
Fortuitously, you are able to do this without cost utilizing Google Search Console!
Google reveals you the place your key phrases rank, which pages these key phrases are rating on, and your place modifications over time.
One technique I prefer to comply with is to search out all of the key phrases {that a} explicit web page is rating for, after which discover these key phrases that I wasn’t actually focusing on.
These key phrases {that a} web page is rating for that you simply weren’t even focusing on will be some superior “hidden gems”.
Write an article on these “hidden gem” key phrases and your web site is nearly assured to rank nicely for the subject.
For instance, I’ve an article that I’ve written about “The way to Turn out to be an Amazon Product Tester”.
This text ranks for TONS of key phrases. I am utilizing Rank Logic to get the extra key phrase knowledge beneath, however you are able to do the identical factor in Google Search Console.
I can see that my web site additionally ranks for particular international locations, like ”Amazon product tester Canada”, and so forth.
I do not point out any of those international locations in my article.
If I wished to focus on these further key phrases, I might both add a small part to my present article on every nation (particular necessities).
Or maybe a greater answer on this case could be to create a brand new article for every nation that will get first rate site visitors.
I am just about assured to rank #1 in Google for all these lengthy tail key phrases (as a result of Google is already telling me I am an authority on this topic).
You could find so many hidden gems with Google Search Console (and Rank Logic)…it is a nice technique to scale your content material!
Technique 3: Replace Previous Content material and Analyze What Works
As content material ages, it typically wants an replace.
Google values freshness and so content material updates typically enhance your rankings in Google.
I’d advocate trying on the prime 3 rankings pages in Google (to your chosen key phrase) and see what sections or headings they’ve that your article does NOT have.
Add these headings and key phrases. Then write these new sections with invaluable content material as wanted.
Additionally, you’ll want to have a look at what key phrases Google Search Console is exhibiting you rank for, however maybe you have not even talked about in your article.
Add these key phrases (in a non-spammy manner) to your content material if doable.
I’ve seen HUGE beneficial properties in rankings and site visitors by updating outdated content material.
In actual fact, it really works so nicely, that I replace 20 to 30 articles every month.
You should utilize Google Search Console and taking a look at competitor’s web sites to do that without cost.
However if you wish to take it to the following degree, Rank Logic will help!
Rank Logic has one thing referred to as “occasion monitoring” that routinely tracks every time an article is up to date.
Why is this beneficial?
Effectively, you’ll be able to instantly see in your rankings or site visitors graph inside Rank Logic when content material updates had been completed.
So, now you’ll be able to know what impression your content material updates have had by merely viewing earlier than or after you made the replace…and it is all completed routinely for you.
For instance, I can rapidly see when all the latest content material updates, Title Modifications, or another content material modifications are accomplished on my web site.
And all of this monitoring is completed routinely in Rank Logic (no want for any kind of guide monitoring).
Total, I’ve given you 3 methods I’ve used to drastically enhance the site visitors and rankings of my web site over the previous yr and a half.
I’ve additionally given you methods that you would be able to implement all of those methods without cost!
Nonetheless, if you wish to save time and actually observe your search engine optimization efficiency in a better manner, go forward and provides Rank Logic a strive proper right here.
As a reminder, Rank Logic simply launched publicly immediately! And because of this, I am providing it at a HUGE low cost…the bottom worth it should EVER be.
Even in case you are not fascinated about Rank Logic, that is simply nice…I hope you will have discovered these methods useful as you consider your personal web site.
